Sector specialist TOMS to command channel sales/distribution efforts of inMusic’s ground-breaking DJ product roster.
Johannesburg, South Africa (April 25, 2019) — MIDI Music, a division of TOMS Sound & Music (Pty) Ltd (www.midimusic.co.za) today announced a new partnership with inMusic for the distribution of Numark, Rane and Denon DJ in South Africa to stabilise and strengthen the local distribution channel.
Denon DJ is a leading manufacturer of equipment for demanding professional DJs. Since the introduction of their first dual-rackmount CD player in 1992, Denon DJ has provided premium, innovative solutions for world-class performances night after night. With the recent introduction of the Prime Series, Denon DJ filled a critical need in the professional DJ market, delivering unprecedented levels of performance, ease of use, musical file organization and complete system synergy – without doubt, Denon DJ’s Prime Series is the future of the professional DJ experience.
Numark is always at the forefront of developing new approaches and technologies that advance the DJ experience at every level - Numark empowers DJs with revolutionary products that seamlessly combine a hands-on feel with cutting-edge performance capability and innovation. From the entry level solutions such as Party Mix to premium, professional control systems like the NS6II, Numark’s product roster continues to break ground for every level of user, providing premium-quality solutions with must-have feature sets.
Since 1981, musicians, DJs have chosen Rane DJ as the established innovator in innovative problem-solving DJ equipment, with unequalled reliability and customer service. 2018 saw Rane DJ release the TWELVE and SEVENTY-TWO – both instantly adopted by the scratch DJ community as the new reference standards for their rock-solid reliability and innovative approach to performance-driven DJ techniques.
The growth and success of Denon DJ, Rane DJ and Numark is dependent on a sales/distribution entity with significant experience within the international music equipment marketplace. inMusic identified exactly those qualifications and capabilities in TOMS. With over four decades of experience, distributing some of the world’s top professional MI sector brands, TOMS are primed to deliver top-flight service for these three industry leading DJ Brands via strategic routes to market and their wealth of proven first-hand expertise.
“We are delighted to expand our distribution relationship with inMusic and we are very excited to add three world renowned DJ brands to our distribution portfolio. With a comprehensive combined product range from Denon DJ, Rane DJ and Numark, along with revolutionary products planned for the future, we are confident that we will make a major impact on the South African DJ market.” said Juan Van Deventer, Director, TOMS Sound & Music (Pty) Ltd..
Commenting on the agreement, Neil Johnston, International Channel Manager at inMusic said, ‘TOMS have a proven record for managing brands in the South Africa, and their approach is exactly what is needed to help secure our trio of DJ brands the attention required for growth. The key to resounding marketplace success in the hotly-competitive DJ Sector is to have precisely the right partners in each marketplace. We are extremely confident that TOMS is the right partner to represent our most influential and ground-breaking brands in South Africa’.